The originalROX| Պաշտոնապես Հայաստանում
Made for everywhere.
Two expressions of one conviction — uncompromising luxury that goes wherever the road ends.
Choose your ROX.
The original
The new flagshipEngineered without compromise.
01
Intelligent driving
Smart-driving chip, 360° vision, adaptive everything.
02
Zero-gravity comfort
Air seats that recline to weightless rest.
03
1,115 km range
Hybrid reach with 235 km of pure-electric.
04
All-terrain mastery
Snow, rock, sand, water — five drive modes.
ROX App
Your ROX, in your pocket
Vehicle control, a Bluetooth key that replaces the fob, and the ROX LIFE community — everything your ROX can do, on the phone already in your hand.
Vehicle Control
Lock, climate and charge status from wherever you are.
Bluetooth Key
Your phone is the key. Walk up, and the ROX is ready.
Model Introduction
Explore every ROX model, trim and finish before you visit.
ROX LIFE
Journeys, events and stories from the ROX community.
Free on iOS and Android.
Milestones
A journey of firsts.
- 2023
ROX 01 unveiled
The debut luxury all-terrain SUV redefines the category.
- 2024
Record roof load
Body strength breaks the CIRI record — August 2024.
- 2025
ROX ADAMAS
A bold new flagship: dual-motor power, intelligent driving.
- 2025
Arrives in Armenia
ROX opens its Yerevan showroom and test-drive program.
Backed in Armenia.
Official distributor
ROX Yerevan — authorized sales and service.
Factory warranty
Full manufacturer coverage on every ROX.
Service & genuine parts
Maintenance and original parts, here in Yerevan.
Showroom test drive
Experience ROX in person, Vahagn Davtyan 1/4.
Your ROX is waiting.
Book a test drive at the Yerevan showroom — feel zero-gravity comfort wherever the road ends.
Visit UsExperience ROX
Experience ROX
in person.
ROX Yerevan Showroom
Vahagn Davtyan 1/4, Yerevan
(entrance from Saralanj Avenue)
Opening hours
Mon–Sat · 10:00 – 20:00