A bold new chapter in luxury all-terrain mobility — ROX pushes boundaries with an enhanced powertrain, refined interior, and intelligent systems for those who demand excellence.
CommandingPresence
Commanding attention with a bold silhouette, muscular lines, and the signature ROX front fascia. Every angle speaks of power and purpose.
PremiumInterior
Step inside a world of refined luxury. Handcrafted materials, ambient lighting, and intuitive controls create a sanctuary built for exploration.
IntelligentTechnology
Powered by ROX's latest intelligent driving platform, blending advanced driver assistance with an intuitive digital cockpit.
Built around a fortress.
Beneath the luxury lies an uncompromising safety architecture — a hot-formed boron-steel cage engineered to protect, on every terrain.
Engineered for every environment.
Backed in Armenia.
Official distributor
ROX Yerevan — authorized sales and service.
Factory warranty
Full manufacturer coverage on every ROX.
Service & genuine parts
Maintenance and original parts, here in Yerevan.
Showroom test drive
Experience ROX in person, Vahagn Davtyan 1/4.
Your ROX is waiting.
Book a test drive at the Yerevan showroom — feel zero-gravity comfort wherever the road ends.
Experience ROX
in person.
ROX Yerevan Showroom
Vahagn Davtyan 1/4, Yerevan
(entrance from Saralanj Avenue)
Mon–Sat · 10:00 – 20:00