The SUV that founded the category — ROX 01 pairs a 1,115 km hybrid range with a flexible six- to seven-seat cabin, built to carry your world anywhere the road gives out.
PioneeringStance
The silhouette that defined ROX — upright, honest and built to last, with record-setting body strength beneath its presence.
FlexibleCabin
Six or seven seats that reconfigure around your journey. Genuine materials and calm, usable luxury for the long road and the everyday.
HybridFreedom
1,115 km of combined range with 235 km of pure-electric quiet — go further, refuel anywhere, and let the powertrain adapt to the terrain.
Built around a fortress.
Beneath the luxury lies an uncompromising safety architecture — a hot-formed boron-steel cage engineered to protect, on every terrain.
Engineered for every environment.
Backed in Armenia.
Official distributor
ROX Yerevan — authorized sales and service.
Factory warranty
Full manufacturer coverage on every ROX.
Service & genuine parts
Maintenance and original parts, here in Yerevan.
Showroom test drive
Experience ROX in person, Vahagn Davtyan 1/4.
Your ROX is waiting.
Book a test drive at the Yerevan showroom — feel zero-gravity comfort wherever the road ends.
Experience ROX
in person.
ROX Yerevan Showroom
Vahagn Davtyan 1/4, Yerevan
(entrance from Saralanj Avenue)
Mon–Sat · 10:00 – 20:00