A bold new chapter in luxury all-terrain mobility — ROX pushes boundaries with an enhanced powertrain, refined interior, and intelligent systems for those who demand excellence.
Make it yours.
CommandingPresence
Commanding attention with a bold silhouette, muscular lines, and the signature ROX front fascia. Every angle speaks of power and purpose.
PremiumInterior
Step inside a world of refined luxury. Handcrafted materials, ambient lighting, and intuitive controls create a sanctuary built for exploration.
IntelligentTechnology
Powered by ROX's latest intelligent driving platform, blending advanced driver assistance with an intuitive digital cockpit.
Every road, redefined.
Built around a fortress.
Beneath the luxury lies an uncompromising safety architecture — a hot-formed boron-steel cage engineered to protect, on every terrain.
Engineered for every environment.
A journey of firsts.
- 2023
ROX 01 unveiled
The debut luxury all-terrain SUV redefines the category.
- 2024
Record roof load
Body strength breaks the CIRI record — August 2024.
- 2025
ROX ADAMAS
A bold new flagship: dual-motor power, intelligent driving.
- 2025
Arrives in Armenia
ROX opens its Yerevan showroom and test-drive program.
Experience ROX
in person.
ROX Yerevan Showroom
Vahagn Davtyan 1/4, Yerevan
(entrance from Saralanj Avenue)
Mon–Sat · 10:00 – 20:00
Experience the
next level.
Book your private ROX test drive and feel limitless travel for yourself.