ROX ADAMAS Arrives: The New Flagship

The ROX ADAMAS has arrived, and with it comes a new definition of the luxury all-terrain SUV. Where the ROX 01 established the category — earning its title as The Original — the ADAMAS pushes every boundary further. This is The New Flagship.

Commanding Dimensions

The ADAMAS stands apart from the moment it enters a space. At 5,350 mm long, 2,010 mm wide, and 1,890 mm tall, with a 3,050 mm wheelbase, it projects authority without effort. These are not simply measurements — they are the geometry of presence.

Dual-Motor Intelligent 4WD

At the heart of the ADAMAS is a dual-motor powertrain delivering intelligent all-wheel drive. The system continuously balances torque between the axles, adapting in real time to surface conditions — from Yerevan's urban streets to Armenia's mountain passes. Power is seamless; response is immediate.

ADAMAS doesn't compete with what came before. It opens an entirely new chapter.

ROX Product Team

Inside, the ADAMAS introduces zero-gravity seating — multi-way adjustable chairs engineered to redistribute body weight across the seatback and cushion, reducing fatigue on long journeys. The cabin is a sanctuary: hand-selected materials, multi-zone ambient lighting, and a Snapdragon-powered digital cockpit that anticipates the driver's needs.